B2C Marketing Officer - Pontianak (Car Rental Services)

Join Serasi Autoraya, a leading name in Indonesia’s automotive and rental services industry, as a B2C Marketing Officer in Pontianak. In this dynamic role, you will drive customer engagement and brand awareness for our premium car rental services, connecting directly with our customers to understand their needs and deliver exceptional experiences. As part of our marketing team, you will work closely with our sales, customer service, and operations teams to ensure seamless integration of marketing strategies with business objectives.

Serasi Autoraya is committed to innovation and excellence, and we are looking for a passionate and results-driven professional to join our team in Pontianak. This is an exciting opportunity to be part of a growing company that values creativity, integrity, and teamwork. If you are ready to take your marketing career to the next level, we invite you to apply and become a key player in our mission to redefine the car rental experience in Indonesia.

In this role, you will be responsible for developing and implementing marketing campaigns that target our B2C audience, leveraging various digital and traditional marketing channels to reach and engage our customers. You will analyze market trends, customer behavior, and campaign performance to optimize our marketing efforts and drive business growth. With your strong communication skills and strategic mindset, you will play a crucial role in shaping the future of Serasi Autoraya in Pontianak.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to increase brand awareness and customer engagement for our B2C car rental services.
• Create and manage digital marketing campaigns across various platforms, including social media, email, and search engines.
• Conduct market research and customer analysis to identify opportunities and trends in the car rental industry.
• Collaborate with the sales and customer service teams to ensure seamless integration of marketing efforts with business objectives.
• Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
• Stay updated with the latest marketing trends and technologies, and implement best practices to enhance our marketing efforts.
• Manage and optimize our online advertising campaigns, including pay-per-click and social media advertising.
• Develop and maintain our brand’s online presence, ensuring consistency and quality across all digital channels.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in B2C marketing, preferably in the automotive or rental services industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Familiarity with SEO and content marketing strategies.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

🛠️ Keahlian

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